TOA Canada - TOA Canada thrilled to hire Ibrahim Chehade
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TOA Canada Corporation is thrilled to introduce Ibrahim Chehade M.Sc.Eng. as the company’s new Product Development Engineer. Ibrahim becomes the first ever hire in this position and will be responsible for
TOA Product Development and integration along with Ibrahimcollaborating with the Canadian sales team and global colleagues on large project designs.


Ibrahim arrives at TOA with 9 years of industry experience after completing his extensive schooling. His key technical experience revolves around low voltage engineering for A/V systems, commercial and pro audio sound, voice evacuation, public address, security and Intercom system. With the vast knowledge base Ibrahim has gained through his previous positions, it is even more impressive when you add the fact he has hands on practice with a multitude of products from other manufacturers such as Creston, Extron, Biamp, JBL and Shure.” We are very lucky to have hired such a diverse and qualified individual”, stated Rico Lucia, Director and General Manager of TOA Canada, “we have enhanced our technical department immeasurably with the ability to focus on the specific technical needs in our market”.


After graduating with a Master’s Degree of Electrical and Electronics Engineering he worked with a couple of integrators in the Middle East working continuously on large projects including the architectural marvel Burj Rafal Hotel Kempinski, in Riyadh. Once arriving in Canada he was quickly employed with an integrator where he was a key component in the development and design of many projects. Ibrahim is CTS certified and constantly attends training sessions to improve his knowledge and gain further certifications.


TOA believes Ibrahim will become an innovator and game changer in how TOA products are designed and manufactured going forward with his input and ideas. “With this addition to our technical department we can now boast about having one of the preeminent group of individuals providing technical product support”, declared Mike Venner, Technical Department Manager.

TOA Canada continuous to bolster its team in all areas which will positively enrich their customer’s experience.