Purpose
The overarching goal of these installations was to implement a unified, scalable audio infrastructure across various Birchwood dealerships. The systems needed to support:
- Background music for ambiance
- Paging and announcements for staff and customers
- Multi-zone control for operational flexibility
- Integration with SIP and remote control interfaces
Challenge
Architectural Diversity was the most immediate challenge for these installs, as each dealership featured unique layouts, ceiling heights (ranging from 8 ft to 21 ft), and acoustic environments. Alongside this, aesthetic constraints were another substantial hurdle. Audio components had to blend into high-end showroom designs without compromising performance, but with starkly different aesthetics and brand identities between the different locations, a bespoke solution was required for each. All facilities also required independent control across multiple zones (e.g., showroom, lounge, service bays, offices). Given that dealerships are large open spaces with reflective surfaces, several challenges were posed in relation to speech intelligibility and SPL consistency. Lastly, scalability: The system needed to accommodate future upgrades and brand-specific customizations.
Solution
Using several core product lines for these systems, designers planned and provided a modular and adaptable solution using high-performance ceiling and pendant speakers, paired with digital amplifiers and mixers.
Key strategies included:
- Speaker Mapping: SPL modeling and reverberation analysis ensured optimal speaker placement and tap settings.
- Zone Routing: DA-250FH amplifiers and M-9000M2 mixers enabled precise zone control and power distribution.
- Remote Access: Mixer plates and control panels allowed staff to manage audio locally, while SIP modules supported network-based paging.
- Brand Customization: Audio profiles were tuned to match the ambiance of each dealership — from rugged luxury at Land Rover to refined elegance at Lexus.
Feedback
Across all locations, dealership staff reported improved clarity in paging, enhanced customer experience through ambient music, and satisfaction with the system’s ease of use and reliability. The installations were praised for their seamless integration and future-ready design.
About TOA Canada
TOA Corporation was founded in Kobe, Japan over 90 years ago. TOA operates in over 100 countries worldwide, with manufacturing facilities found in nearly every major market area. These facilities have a reputation for precision design and fabrication, resulting in a proven track record of TOA product reliability.
TOA Canada Corporation was formed in 1990 as a complete sound solutions provider, specializing in commercial audio, including, public address, voice communications, voice evacuation, and emergency paging requirements. TOA Canada offers complete solutions for all corporate and commercial audio communications and intercom security requirements.
