McDonald's Restaurants, Ontario
McDonald's Restaurants of Canada, Limited, is the Canadian master franchise of the fast-food restaurant chain McDonald's, owned by the American parent McDonald's Corporation. One of Canada's largest fast-food restaurant chains, and itself a brand that is instantly recognizable all across the world.
Purpose
McDonald’s objective was to update and standardize their audio system in their restaurants across the province. Desiring to create an atmosphere the customer will remember, like a favourite song or movie from their youth, McDonald’s wants its customers to have warm and fond memories of their McDonald’s experience. McDonald’s believes that their audio system is an important component of its core values: quality, service, cleanliness, and value.
Challenge
McDonald’s and their franchisees created an audio system that was versatile, easy to operate, durable, reliable, and fit the needs of the restaurant, all while conforming to McDonald’s high standards. No small feat in itself, this installation (or installations rather) also needed to consist of a solution that could be configured and optimized to the various shapes and styles of restaurants across the province.
Solution
The A‐9120 Mixer Amplifier allows for multiple programmable zones within the restaurant. McDonald’s decided on two zones, one zone in the lobby and one zone for the play‐place. This programming works well for McDonald’s as they are able to reach their target audiences accordingly.
Feedback
McDonald's was very happy with the A-9000 series and ceiling speakers because the integrator was able to duplicate the first system and then use it in other restaurants. This created a fool proof and consistent installation and maintained one sound for McDonald's.
About TOA Canada Corporation
TOA Corporation was founded in Kobe, Japan over 80 years ago. TOA operates in over 100 countries worldwide, with manufacturing facilities found in nearly every major market area. These facilities have a reputation for precision design and fabrication, resulting in a proven track record of TOA product reliability. TOA Canada Corporation was formed in 1990 as a complete sound solutions provider, specializing in commercial audio, including, public address, voice communications, voice evacuation, and emergency paging requirements. TOA Canada offers complete solutions for all corporate and commercial audio communications and intercom security requirements.
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